Intellectual changes


Maximillian Wdowski from Coventry University about sport innovations and technologies



Today STIC had a pleasure to talk about innovations and technology with representative of Coventry University, specialist in the sphere of sport, doctor of philosophy – Maximillian Wdowski.

Last time society talks a lot about innovations and technological progress in the world. How successful is experience of UK in developing sports innovations?

– The UK has always been at the forefront of innovation within sport. We have the English Institute of Sport that employs leading-edge technology, engineering and new research in science and medicine to help athletes achieve performance improvements. Our Universities are world leading and produce the latest research to inform innovation and technology. Finally, we have a thriving private technology sector that helps provide the next big innovations in sport.

– Experience of which countries do you think is the most successful nowadays and why?

– In terms of technology development outside of the UK you can’t look much further than Japan, South Korea, USA, Germany and China. The countries have fast and diverse access to the internet, are very open to innovation and spend large amounts on research and development. The combination of these three elements means that new innovations come to the market fast and the majority of consumers in the country have access to use these new technologies.

– In your opinion which innovation technologies are in demand to output sport on the new level of development?

– Throughout the world there is an inactivity crisis, which is leading to a large increase in the cost and stress on healthcare. There is a need for new innovations for physical activity and sport to drive adoption levels of digital products upwards to help increase levels of physical activity across the world. From a performance sport perspective there is a drive for instant feedback on in competition performance and training monitoring. Current technology is creating vast amounts of data but the instant and informative feedback to athletes and coaches is currently lacking.

– How do you think what problems influence on creating innovations and how it is possible to overcome?

– The main issue seems to be the lack of support for start-up companies and projects within the sports innovations sector. There needs to be critical mass of experts in a network of business advisors, scientists, public funding expertise, investors, entrepreneurs, athletes, coaches and large technology companies. Somewhere where a new start-up or project can access mentors for any aspect of getting their innovation from the drawing board into the marketplace.

– For example if you would have possibility to make alive any sport project – whatever it was?

– The dream project that I would love to see become reality in the future would be a health and wellbeing monitor. Where the product can identify your current status of physical and mental health, fitness and nutrition and can provide personalised feedback for injury, training and diet. It would be similar to having a personal doctor, nutritionist and trainer supporting you at all times. This project would take a lot of the strain away from the healthcare sector and put the individual in charge of their health and wellbeing.

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